Polski
Franczyza Expo - 9th edition of the event that combines proven business models with real development opportunities
Franchising, dealership, licensing, business partnership, business financing, marketing and network development, technological innovations and data analysis in business - these were the areas that dominated the 9th edition of Franczyza Expo, an international trade fair of proven business models. The event took place at Ptak Warsaw Expo and gathered a wide group of participants interested in developing their own businesses based on ready and verified market concepts. The fair was visited by 4,276 people - entrepreneurs, investors, managers, business owners and representatives of franchise networks from Poland and abroad. This represents a 4.1% increase in attendance, confirming the growing interest in the event and strengthening the position of Franczyza Expo as one of the key meeting platforms for the franchising and business partnership community in Central and Eastern Europe.
STATISTICS FRANCZYZA EXPO 2026
Figures confirming the leading position of the event in the industry
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Franczyza Expo 2026 connected the world of business, investment, and proven growth models Franczyza Expo 2026 once again integrated the community of entrepreneurs, investors, and representatives of franchise networks in Poland and Central and Eastern Europe. The event became a space for meetings, exchange of experience, and real cooperation, enabling participants to develop businesses and projects through: cooperation with owners and operators of proven franchise, licensing, and dealership models, expanding networks of contacts with entrepreneurs, investors, managers, and market experts, discovering innovative solutions in the field of business financing, marketing, network development, and technologies supporting business growth, promotion of brands and business concepts among thousands of visitors and representatives of industry media present at the event.
During Franczyza Expo 2026, the Trade Fair Medals Award Ceremony was an integral part of the event, annually honoring the most innovative, stable, and перспективne business concepts. It was here that companies were recognized for setting directions for the development of franchising, partnership, and licensing markets, inspiring entrepreneurs and truly shaping the future of modern business.
Franczyza Expo 2026 - Medals Award Ceremony
Summary of the main attractions of Franczyza Expo
The Franczyza Expo program was rich in substantive industry events that attracted entrepreneurs, investors, and experts in franchising and modern business models from Poland and abroad. Conferences, panel discussions, workshops, and consultations created a space for the exchange of knowledge, practical experience, and real discussions about business development based on proven market concepts. The central point of the program was the Business Models Conference, which became a platform for debates on business scaling, franchise network development, e-commerce, and modern growth strategies. Participants had the opportunity to listen to market practitioners, brand owners, and business advisors sharing knowledge and case studies based on real experience. Great interest was also generated by accompanying events, including Franczyza 2.0 - workshops and consultations for franchisors and franchisees, organized by IGS - good strategy and Franczyza 2.0, which enabled direct discussions with experts and analysis of ready-made business models. An important part of the program was also the E-commerce Without Borders conference, organized by Geschäft.pl in cooperation with industry partners, devoted to international sales, brand expansion, and cross-border e-commerce development. The event Franchising in Practice - entrepreneurship, education, know-how, organized by the Polish Franchise Association, was also held, focusing on legal, organizational, and educational aspects of running a franchise business.
See the conference highlights
Nikodem Zygadło
Director of Analysis Department | Deputy Director of Development | Ptak Warsaw Expo
A trade fair enthusiast with nearly 30 years of experience in creating, organizing events and managing trade fair projects.