Business Model Industry Congress
january 27-29, 2026
To the conference remains:
14 days 12 hours 19 minutes 57 seconds
Participate in the industry events as part of the Business Models Conference:
CONFERENCE ROOM 1
HALL E
FRANCHISE 2.0
During Franczyza 2026, taking place on January 27–29, 2026 at Ptak Warsaw Expo, In Good Strategy will take an active part in the event by delivering expert workshops for franchisors and franchisees and by hosting the Franczyza 2.0 consultation zone.
The workshops are designed for companies that are developing or planning to develop franchise networks, as well as for entrepreneurs seeking proven models for business scaling. Participants will gain a practical approach to building, structuring, and developing franchise systems in the realities of a rapidly changing market.
The workshop program is based on experience gained through cooperation with brands expanding franchise networks in Poland and internationally. In Good Strategy speakers will focus on key areas such as network development strategy, preparing franchise models for scaling, effective cooperation with franchisees, and avoiding the most common mistakes made in franchise expansion.An integral part of In Good Strategy’s presence at the trade fair will be the “Franczyza 2.0” booth, located in the main traffic area of the exhibition hall. Throughout the event, participants will be able to take advantage of individual expert consultations, during which specific business challenges, development models, and opportunities for further scaling of franchise networks will be discussed.
Participation in the workshops and discussions in the Franczyza 2.0 zone is an excellent opportunity to gain practical knowledge, confront ideas with experts, and establish valuable business contacts with representatives of the franchise market. The detailed workshop agenda and consultation schedule will be announced so
CONFERENCE ROOM 1, HALL E
E-Commerce Without Borders
On January 29, 2026, eTrade Show will take place at Ptak Warsaw Expo. As part of the event, participants will have the opportunity to attend an international conference dedicated to e-commerce and modern solutions for online sales, organized by Geschaft.pl.The conference is aimed at entrepreneurs, managers, and specialists responsible for developing online sales in both the Polish and international markets. The program focuses on practical aspects of running and scaling an online business, implementing modern technologies, and effectively using tools that support digital sales.Among the speakers will be experts from Pravna.pl and BGT Group, who will share their knowledge and experience gained from working with companies in the e-commerce environment. Participants will have the chance to learn about proven solutions, real case studies, and best practices applied in modern online retail. A detailed program and list of presentation topics will be announced soon.The conference is organized by Geschaft.pl, a company specializing in implementing and developing e-commerce projects as well as modern online sales solutions for foreign companies operating in the Polish and European Union markets. Operating in five languages, Geschaft.pl effectively supports clients in international projects, combining strategic consulting with practical implementations.Geschaft.pl’s experience covers comprehensive support for e-commerce projects, from strategy and consulting, through technological implementation, to sales process optimization. Thanks to collaboration with a wide network of business partners, the company offers solutions based on real experience and proven business models, ensuring high-quality services and a personalized approach for each client. The conference at eTrade Show 2026 will be an excellent opportunity to gain up-to-date knowledge, discover innovative online sales solutions, and establish valuable business contacts in the dynamic e-commerce environment.
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10:30 – 11:30
Emilia Rogalska Director of Road and Multimodal Transport
Marta Suchodoła Manager of Multimodal Forwarding Department
Panel 1: Import from China – from market analysis to secure ordering
1. Wprowadzenie Wprowadzenie prelegenta i cel prezentacji Dlaczego Chiny: największa fabryka na świecie, zróżnicowany rynek, konkurencyjne ceny, szeroki wybór, innowacyjność Główne bariery i wyzwania w imporcie z Azji – typowe pułapki i obawy Przegląd programu
2. Przygotowanie do importu Wybór produktu: analiza popytu, konkurencja, sezonowość Ocena rentowności: koszty produkcji, wysyłka, cła, marże Minimalizacja ryzyka i planowanie strategiczne: wielkość zamówienia, specyfikacja produktu, budżet, harmonogramy
3. Pozyskiwanie dostawców w Chinach Główne kanały: platformy (Alibaba, 1688, Global Sources, Made in China), targi, lokalni agenci Weryfikacja dostawców: licencje, certyfikaty, audyty, historia firmy, recenzje Negocjacje i kultura biznesowa Praktyczne wskazówki: odróżnianie fabryk od firm handlowych Zamawianie próbek Sprawdzanie certyfikatów i dokumentów Jednoczesny kontakt z wieloma dostawcami Ocena jakości komunikacji
4. Zamawianie i bezpieczeństwo Próbki i minimalne ilości zamówienia Umowa handlowa: specyfikacje produktu, terminy, kary, gwarancje jakości Zapobieganie problemom i kontrola jakości
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11:30–12:00
Janusz Urban – Head of Offline Sales, PRAVNA Group
Brand Protection in Practice: Avoid Problems Before They Arise
The presentation is aimed at online store owners, DTC brands, and sellers operating on marketplaces. It will have a practical focus, based on real e-commerce case studies.Topics covered: Why registering a business does not automatically protect your brand Common e-commerce risks: similar names and brand impersonation Consequences of not having a registered trademark: rebranding, loss of recognition, legal disputes How to respond to attempts to register conflicting trademarks and brand infringements How early trademark protection can prevent problems and safeguard online sales
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12:00 - 12:30
Specjalista ds. sprzedaży allegro Kantor Artem - Geschaft.pl
Working with Allegro Analytics + Advertising in the Allegro Ads Panel
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13:00 – 14:30
Emilia Rogalska Director of Road and Multimodal Transport
Marta Suchodoła Manager of Multimodal Forwarding Department
Panel 2: Import from Asia – What Really Determines Success
1. Logistics and Transport Transport types: sea, air, rail, road – time and costs Consolidation vs full container Role of freight forwarders vs direct shipping Transport documents and cargo insurance
2. Incoterms Overview of terms: E, F, C, D Most practical and safe for imports: EXW, FCA, FOB CIF – what it is and when to avoid
3. Customs and Taxes HS code, customs clearance, duties and VAT Required declarations, certificates, and EU standards Customs inspections and remedial procedures
4. Common Importer Mistakes Overtrusting suppliers Rushing the first shipment Miscalculating costs and not allowing time buffers
5. Import Trends from Asia (2025) Key product categories Diversification: “China +1” strategy Automation and digitalization of import processes
6. Summary Key rules: verification, control, documentation 3 decisions that most affect import costs 3 most common documentation issues Discussion: costliest import mistakes Q&A
TRADE FAIR STUDIO
HALLE
Franchising in application Entrepreneurship, Education, Expertise
Association of Microentrepreneurs and Franchisees – Panel Discussions at Franczyza 2026
During Franczyza 2026, the Association of Microentrepreneurs and Franchisees will host panel discussions dedicated to entrepreneurship and preparation for entering a franchise system. These sessions are aimed at individuals planning to start a business under a franchise model, as well as entrepreneurs seeking informed and secure paths for business development.The discussions will focus on entrepreneurship in today’s market realities and the challenges faced by prospective franchisees at the stage preceding their entry into a franchise network. Market experts and practitioners will discuss how to prepare for running a franchise business, which skills and attitudes are currently essential, and what aspects should be carefully considered before deciding to cooperate with a franchisor.An important element of the panels will be the role of education and training in the process of entering a franchise system. Participants will learn how to effectively build their knowledge base, how to leverage the know-how offered by franchise networks, and how to develop the skills necessary for stable and long-term business operations. The panel discussions organized by the Association of Microentrepreneurs and Franchisees will create a space for exchanging experiences, asking questions, and confronting business plans with real-life stories and market practice. This is a valuable opportunity to gain knowledge that supports informed decision-making and increases the chances of success within the franchise model.
Medal award ceremony
Date
28.01.2026; 14:45Location
Trade Fair Studiohall E
PARTICIPATING COMPANIES
FAIR STUDIO
HALL E
TRENDS AND EXHIBITOR PRESENTATION PANEL
Join us for the Trend Panel– a space where exhibitors take the stage. As industry leaders and practitioners, they share insights, highlight emerging market phenomena, and shape the future of the sector. Be part of the conversation and engage in this inspiring exchange of knowledge.
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10:30-11:15
Kaspar Szymanski
SEO Disasters - How to Face Them, How to Prevent Them, and How to Take Advantage of Them. Former Google Search employee Kaspar Szymanski will present three real-life case studies.
Three major websites—a branded online store, a travel price comparison site, and a medical portal—have lost visibility in Google search results for various reasons in rapid succession. Former Googler Kaspar Szymanski will present case studies on all three. He will also discuss how to avoid SEO disasters or leverage them to improve your Google rankings.
12:00-12:30
Agnieszka Filip
AI and cross-border content. What to look for?
Artificial intelligence is changing the rules of the game in content creation, especially in the context of international expansion. During the lecture, we will show how to effectively use AI in building multilingual content - from translation and localization to transcreation and personalization of communication. We will pay attention to the most common traps, such as literalness, lack of cultural context or errors in the tone of communication. We will also suggest how to combine AI capabilities with the work of content teams to increase the effectiveness of sales activities in new markets.
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14:00-14:30
Łukasz Janik, CEO of Waynet
E-commerce Engine in the Age of AI and Low-Code/No-Code: How Technology Is Transforming the Cost and Time of Implementing a Modern Online Store
In 2026, is choosing an e-commerce engine still a decision about code, or is it already about the way data and processes are managed? Łukasz Janik, CEO of Waynet, drawing on experience from hundreds of implementations, analyzes how artificial intelligence and low-code/no-code solutions are redefining the criteria for selecting a sales platform.
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11:00-11:30
take-e-way GmbH
Magdalena Barylska
Don't risk a fine! 5 simple steps to sell in compliance with EPR in Europe.
Magdalena Barylska has been working at take-e-way for over 5 years as a Compliance Expert and provides advice on Extended Producer Responsibility and Product Compliance in Europe.
13:00-13:30
Paweł Kochańczyk – Patent Attorney, Orlik & Partners
The role of intellectual property in brand building
The session will show how to protect and strengthen a brand effectively through conscious management of intellectual-property rights. It will cover key elements—such as trade marks, copyrights and industrial designs—and explain how they influence a brand’s value and recognition. Participants will learn how to avoid legal risks and use IP as a tool for competitive advantage. The lecture is targeted at entrepreneurs, marketers and anyone developing their own brands.
Patrons of the trade fair and conference
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Celebrating Excellence: Medal Awards Ceremony
This event honors the best of the best, highlighting their contributions to the industry’s development and showcasing the most advanced solutions in the following categories:
Trade Fair Premiere: Recognition for exhibitors who introduced innovative products or services at the fair, presenting them to the public for the first time.
Innovation: An award for companies that have presented groundbreaking technologies or solutions with the potential to revolutionize the industry.
Trade Fair Display: A prize awarded for exceptional booth design and aesthetics that stand out for their creativity and attract visitors’ attention.
Trade Fair Product: An award for exhibitors whose product stands out for its quality, functionality, and significance for the industry’s development, earning recognition from both visitors and experts.
The trade fair studio
We invite you to the Trade Fair Studio, where during exclusive interviews with industry experts and outstanding exhibitors, you will learn about the latest trends and innovative solutions. In this inspiring environment, market leaders will share their experiences and visions for the future, providing valuable insights and knowledge. The Trade Fair Studio is also connected with the Medal Award Ceremony, where distinguished exhibitors are honored, adding prestige to the event and highlighting the importance of innovation and excellence in the industry..
Inspiring conversations and new opportunities – the networking zone awaits!
The B2B Networking Zone is an extension of the conference, offering participants a unique opportunity to engage in direct discussions with speakers and other industry experts. In this zone, attendees can exchange insights, ask questions, and establish valuable business connections in a more informal atmosphere.
Join us to deepen your knowledge, continue the inspiring discussions from the conference, and form valuable relationships that can benefit both you and your company!
