Conferences 2026

1. Wprowadzenie Wprowadzenie prelegenta i cel prezentacji Dlaczego Chiny: największa fabryka na świecie, zróżnicowany rynek, konkurencyjne ceny, szeroki wybór, innowacyjność Główne bariery i wyzwania w imporcie z Azji – typowe pułapki i obawy Przegląd programu 

2. Przygotowanie do importu Wybór produktu: analiza popytu, konkurencja, sezonowość Ocena rentowności: koszty produkcji, wysyłka, cła, marże Minimalizacja ryzyka i planowanie strategiczne: wielkość zamówienia, specyfikacja produktu, budżet, harmonogramy 

3. Pozyskiwanie dostawców w Chinach Główne kanały: platformy (Alibaba, 1688, Global Sources, Made in China), targi, lokalni agenci Weryfikacja dostawców: licencje, certyfikaty, audyty, historia firmy, recenzje Negocjacje i kultura biznesowa Praktyczne wskazówki: odróżnianie fabryk od firm handlowych Zamawianie próbek Sprawdzanie certyfikatów i dokumentów Jednoczesny kontakt z wieloma dostawcami Ocena jakości komunikacji 

4. Zamawianie i bezpieczeństwo Próbki i minimalne ilości zamówienia Umowa handlowa: specyfikacje produktu, terminy, kary, gwarancje jakości Zapobieganie problemom i kontrola jakości

The presentation is aimed at online store owners, DTC brands, and sellers operating on marketplaces. It will have a practical focus, based on real e-commerce case studies.Topics covered: Why registering a business does not automatically protect your brand Common e-commerce risks: similar names and brand impersonation Consequences of not having a registered trademark: rebranding, loss of recognition, legal disputes How to respond to attempts to register conflicting trademarks and brand infringements How early trademark protection can prevent problems and safeguard online sales

1. Logistics and Transport Transport types: sea, air, rail, road – time and costs Consolidation vs full container Role of freight forwarders vs direct shipping Transport documents and cargo insurance 

 2. Incoterms Overview of terms: E, F, C, D Most practical and safe for imports: EXW, FCA, FOB CIF – what it is and when to avoid

 3. Customs and Taxes HS code, customs clearance, duties and VAT Required declarations, certificates, and EU standards Customs inspections and remedial procedures 

 4. Common Importer Mistakes Overtrusting suppliers Rushing the first shipment Miscalculating costs and not allowing time buffers 

 5. Import Trends from Asia (2025) Key product categories Diversification: “China +1” strategy Automation and digitalization of import processes

 6. Summary Key rules: verification, control, documentation 3 decisions that most affect import costs 3 most common documentation issues Discussion: costliest import mistakes Q&A

Workshops for entrepreneurs who want to build a franchise system, for franchisors considering a transformation of their network management approach, and for prospective franchisees who want to understand how a well-designed franchise truly works.

Workshops for Prospective Franchisees and Current Franchisees Who Want to Understand How a Good Franchise WorksDuring the workshop, we will guide participants along the path of consciously choosing a franchise that truly impacts the franchisees’ business and financial results. The workshop has real impact, offering strategic, organizational, technological, and financial solutions for building a strong franchise business. Discover the Franchise 2.0 Framework – Franchisee 2.0, which will help you run your franchise in alignment with your life mission, make conscious decisions, and from that point onward embrace the Franchise 2.0 Mindset.

How to Manage a Franchise Today and Cultivate the 2.0 Mindset – a mindset focused on impact, influencing both the franchisor’s and franchisee’s business and financial results

Three major websites—a branded online store, a travel price comparison site, and a medical portal—have lost visibility in Google search results for various reasons in rapid succession. Former Googler Kaspar Szymanski will present case studies on all three. He will also discuss how to avoid SEO disasters or leverage them to improve your Google rankings.

Connecting the Dots: From a Single Idea to an E-commerce 

Brand EcosystemWhy “It’ll be fine” doesn’t work across the Oder – Januszex? Nein, danke.

PART 1 – The German Economy and Market Realities

PART 2 – Our Journey: From Ireland to Germany

PART 3 – 5 Examples from Our Portfolio PART 4 – Q&A: From Theory to Your Reality

Artificial intelligence is changing the rules of the game in content creation, especially in the context of international expansion. During the lecture, we will show how to effectively use AI in building multilingual content - from translation and localization to transcreation and personalization of communication. We will pay attention to the most common traps, such as literalness, lack of cultural context or errors in the tone of communication. We will also suggest how to combine AI capabilities with the work of content teams to increase the effectiveness of sales activities in new markets.

A staggering 81% of global consumers say they need to trust a brand before making a purchase. What is the triad of brand behavior, communication, and design? And how can it help you turn a potential consumer into a customer?

THE PICTURE OF FIVE POLISH GENERATIONSThe world is no longer divided simply into the young and the old. Today, consumers from different generations are separated by much more: values, habits, lifestyles, and purchasing decisions.During his presentation, Marcin Mystkowski will discuss the key factors that have shaped each generation — from Baby Boomers to Generation Alpha. Cultural background, consumer mindset, fears and aspirations, generational experiences, and actionable insights. In short — everything that helps behaviorally map customers and increase the precision of marketing strategies.

Magdalena Barylska has been working at take-e-way for over 5 years as a Compliance Expert and provides advice on Extended Producer Responsibility and Product Compliance in Europe.

How to Make Customers Choose Your Offer More Often?Why does the lowest price not always win, and why does the way it’s presented matter? In this workshop, you will learn how to leverage pricing psychology and behavioral mechanisms to sell more effectively in e-commerce and retail. The training is delivered in an interactive format – participants will take part in exercises, quizzes, and case analyses, allowing them to immediately apply theory to practice.

The session will show how to protect and strengthen a brand effectively through conscious management of intellectual-property rights. It will cover key elements—such as trade marks, copyrights and industrial designs—and explain how they influence a brand’s value and recognition. Participants will learn how to avoid legal risks and use IP as a tool for competitive advantage. The lecture is targeted at entrepreneurs, marketers and anyone developing their own brands.

CEO of Waynet, an agency specializing in the development and growth of advanced e-commerce solutions on the PrestaShop platform. For over a decade, he has been advising brands on how to turn technology into profit. As a hands-on practitioner who has delivered hundreds of implementations, he now focuses on AI adoption and process automation, enabling companies to remain agile in the rapidly evolving world of e-commerce.